Isuzu Ute Australia wins two customer satisfaction awards


Isuzu Ute Australia has substantially to crow about, choosing up two client pleasure awards.

For the next 12 months in a row, it won very best automobile company in the 2021 Roy Morgan Buyer Gratification Awards, although also remaining awarded leading automotive brand name in the 2021 Canstar Blue Shopper Gratification Awards.

Isuzu was the only automotive manufacturer in Australia to receive excellent 5-star scores across all 7 of Canstar Blue’s categories, and it was the very first time in 11 yrs of surveying that an automotive manufacturer had received ideal scores.

The comparison site’s classes comprise Over-all Purchaser Gratification, Dependability, Benefit for Dollars, Driving Encounter, Soon after Revenue Service, Level of Sale Support, and Vehicle Servicing.

It was adopted by Mercedes-Benz, Mazda, Suzuki, Honda, Hyundai, Toyota, Kia, Volkswagen and Mitsubishi, all of which been given 4 stars for Overall Purchaser Fulfillment.

Ford, Nissan, BMW and Audi followed with three-star scores.

Canstar Blue surveyed much more than 12,000 Australian grown ups, and the success ended up derived from a group of 2364 respondents who acquired a brand name new motor vehicle from a dealership in the past three decades.

Manufacturers must have received at the very least 30 responses to be integrated.

Previous Canstar Blue winners consist of Audi (2020), Mazda (2020, 2016), Mitsubishi (2019), Suzuki (2018) and BMW (2016, 2017).

Above at the Roy Morgan awards, Isuzu was not the only automobile brand name to appear out on top. It won automobile maker of the 12 months, whilst Subaru gained big car or truck producer of the yr.

The distinction in types is a little bit unconventional, provided Subaru only narrowly outsold Isuzu last 12 months (37,015 profits vs 35,735) inspite of having a substantially broader assortment.

Liquor chain Cellarbrations conquer out Isuzu for Roy Morgan’s best brand all round this 12 months, breaking a four-yr profitable streak by car brands.

Isuzu gained the ‘Best of the Best’ award in 2018 and 2020, even though Lexus obtained it in 2017 and 2019.

“We have constantly place our consumers to start with, and to be the to start with model to obtain a great [Canstar Blue] survey score is evidence of that,” explained Isuzu Ute Australia deputy managing director of services, areas and aftersales, Takeshi “Ted” Yasui (pictured earlier mentioned).

“Over the final ten years, IUA has built a reputation for consumer fulfillment, reliability, and benefit for income, which is apparent with the reaction from buyers surveyed, and the point that Isuzu Ute Australia has gained the 2021 Canstar Blue Shopper Fulfillment Award for New Autos.”

“Being singled out as the only automotive brand name to score 5 stars for Reliability is a true testomony to our designers and engineers who have invested more than four million kilometres of longevity screening in the enhancement of the new-era Isuzu D-Max and MU-X.”

Notably, the hottest survey also discovered 26 for each cent of all respondents experienced modified or accessorised their Isuzus.

“Isuzu was the one particular to conquer in Canstar Blue’s most up-to-date over-all new vehicle scores, scoring 5 stars in all groups, supplying it the inside of lane on competition in a crowded Australian current market,” explained Canstar journalist Dean Heckscher.

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