Here’s Why the 2023 Toyota Crown Looks Like Nothing Else on Sale Today


The 2023 Toyota Crown is just one of the most significant surprises in car or truck style in a lengthy time. The version we will get in the U.S. defies any genre—it’s a sedan with a fully enclosed trunk that rides superior like an SUV. It is compared with something else on the street.

But why? I spoke with Ash Hack, Toyota’s marketing manager for the new Crown to remedy that dilemma. Toyota experienced to do something diverse to desire clients who’ve grown weary of total-dimension sedans, Hack said.

“That comprehensive-dimensions sedan section has been on a decrease for a though now. For many years, men and women have been leaving that complete-sizing sedan phase in favor of SUVs” Hack reported. 

It is really a safe bet that the Crown will take care of much more like a auto than an SUV regardless of sitting approximately 4 inches larger than a Camry, which must charm to Avalon buyers that Toyota isn’t going to want to shed. It just necessary to repackage what Avalon buyers take pleasure in in a offer that’s additional eye-catching to every person else. For the U.S. market, that intended bringing more than the “crossover” variation from Japan’s 4-car Crown lineup in its place of the more classic Crown with a sedan’s experience top.

Your Focus, Please

If there is certainly any maker who has room to experiment, it truly is possibly Toyota, which currently has just about every flavor of entire body design possible across the Toyota and Lexus brand names. The Crown manages to stand out with styling, and thank goodness—it’s about time we had a accurate weirdo to get our focus. 

“They had been seriously going for a daring assertion when they created this,” mentioned Hack. “The vital layout phrases have been ‘innovation’ and challenge.” 

The entrance conclude of the car, for just one, is 1 significant geometric pattern. Toyota failed to have to have all of the Crown’s front close for airflow, so a lot of it is taken up by a discipline of very little gleaming triangles, with the practical grille openings over and under the pattern. It’s a way to make the grille search more substantial, without having sacrificing aerodynamics, reported Hack.

Toyota realized that creating the Crown a unique lifted sedan would be a polarizing preference. They’d carried out emphasis teams, and just like your reactions in our opinions, some individuals were not into it, but Hack says the the vast majority of the reactions Toyota bought have been optimistic.

Being Legitimate to Toyota’s Major Sedan Roots

Despite all its flashy updates, there’s a whole lot that feels pretty common to the Crown. Visually, it reads like a fastback sedan copied at 125% of its real size, equivalent the Ioniq 5’s riff on a traditional hatchback form. The Crown does the similar with fastback sedan proportions.

Horizontal traces do a good deal of heavy lifting when it arrives to masking the Crown’s genuine height from afar. Its extended, swoopy floating roofline, a contrasting prolonged black panel that operates near the bottom of both sides’ doors and the slim horizontal traces located in its lighting style all serve to emphasize the length and the width of the Crown. Even the headlights are a unique 4-lens structure that operates beneath the daytime working lights’ “light pipe,” with that mild pipe managing seamlessly into the ridge at the leading of the front to spotlight the width of the Crown. A silver character line in direction of the base of the grille also can help break up the black void and even more emphasizes width in excess of height. Similarly, the rear lights aspect a single continuous “light-weight pipe” throughout the width of the trunk that carries on as the tops of the taillights. 

The black cladding at the base of the Crown also employs the exact same visible trick that was applied when the unique Nissan 240Z wanted to incorporate headroom. Blacking out the bottom part of the car or truck lets designers add top to the car or truck with no drawing way too much awareness to that excess height. 

The Crown’s significant wheels and tires also assist visually fill out the aspect of the auto and raise the ride top and retain the illusion that it’s just a massive sedan. It arrives with normal 19-inch wheels, with an optional upgrade to a 21-inch wheel, which is the major available by Toyota. The Crown is all about convenience, so the tires continue to have a sizeable sidewall on them—45 profile, even on the 21-inch wheels—and Hack suggests they even worked intently with tire makers to create a tire especially for the Crown platform. 

Comfort and ease is also what Toyota’s complete-dimension sedan prospective buyers have arrive to count on, and it can be accurately what you’ll locate inside. Acoustic glass on all the home windows allows isolate you further more from the noise outside the house. The inside has some of the softest seat cushions I have experienced—it’s like sitting down on a cloud.

Horizontal strains across the dashboard—including the smooth button layout—also helped emphasize the width of the area, producing the inside really feel roomy even in the vehicles that weren’t outfitted with the panoramic moonroof. Most likely that is for the very best presented that the rear headroom is especially lacking on the autos with the moonroof, and taller potential buyers may possibly want to skip that characteristic.

Of program, the Crown’s most exceptional characteristic is the one that defines a sedan: a thoroughly enclosed trunk. Cargo covers might have enhanced a ton in current decades, but for sedan enthusiasts, you can find just no substitute for the stability of a fully enclosed trunk with no home windows in excess of it to the outside earth.

Thankfully, the Crown’s trunk is cavernous, with sufficient room for a family members roadtrip’s well worth of crap. According to Hack, it can match 3 golfing bags. There is a wider-than-ordinary shelf driving the rear seats’ headrests to compensate, but Toyota did a intelligent position of hiding this huge rear cargo area underneath the fastback-like rear window of the motor vehicle. As well as, it can be the only crossover-ish auto that I can think of with a absolutely enclosed trunk like this except if you’re in the industry for a classic AMC Eagle. 

Achievable Crossover Success?

Hack wisely under no circumstances name-checked outdated individuals in his reviews as a properly diplomatic business representative, but it can be not tough to go through involving the strains when it arrives to all the ingress and egress talk and the standard suspects who buy full-sizing Toyota sedans. Anyone outdated more than enough to keep in mind the youth-oriented Scion xB getting to be a surprise hit with the elderly is familiar with that the simplicity of having in and out of a automobile means a lot to more mature potential buyers. 

However, it’s obvious that Toyota does not want to absolutely cede entire-sizing sedans to an aging viewers nor does it want to give up a phase with loyal prospects. The new lifted Toyota Crown is a significant guess on hoping something new to entice new potential buyers who would have by no means looked at a large Toyota sedan or else, and it truly is got our interest appropriately. 

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