Ad agency ‘gangbangs’ happen every day at every agency. Everywhere. But before you splash on some cologne and get your car detailed…there’s good news about them, and there’s bad news about them.
The good news if that if you become a copywriter, you too will experience this unique advertising rite. I can 100% promise you that. No question.
However, the bad news is that it’s nothing you might think it is.
An ad agency gangbang is a fierce competition. Literally, it happens when some or all of the creatives work on a project and compete with one another to see who earns the right to produce the television spot, or radio campaign or internet ad blitz.
Again, remember, lives are won and lost based on how often you ‘produce’ in advertising. Hence. ad agency gangbangs are INCREDIBLE opportunities for some.
On a day to day basis, these competitions play out to ‘breathe some life into the brand.’ By having art directors and copywriters who do not ORDINARILY work on that brand every day suddenly competing with those creative who DO work on that brand every day…well, it can get ugly as you might imagine.
Computers have been known to go missing. Stealing might just take place. Creatives will not ever speak to one another after these competitions place. Even partnerships have been broken during.
Competition where careers are at stake is serious business. And creatives know that.
That’s why weekends and nights are all ‘on the clock’ when the competition begins.
Who SHOULD win in the end? The seasoned pros, the green juniors, the account people?
No, ultimately, it is the brand that SHOULD win with all of that fresh new thinking.
(Of course, creatives that actually win this formal ad agency gangbang would beg to differ.
